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      BUSINESS & FINANCE                                                                                  

11 steps to improving your website

  1. GET INTO ANALYTICS - Knowing where your customers come from and what they're doing online will help you better organize your site and identify search-term ads that lead to sales.
  2. KNOW YOUR COMPETITORS - Visit your competitors' websites and see what they're doing differently from Find out if your rivals' traffic is trending up or down? Did it improve by adding video?
  3. BE IN CHARGE - Many companies pawn off their Web presence on their youngest marketer. That's a mistake. Try creating an Internet division whose head reports directly to you.
  4. IDENTITY YOUR BEST CUSTOMERS - There are companies that collect data on website visitors and assign letter grades based on their IP addresses. Once you attain the information, your sales team can then pursue customers who appear to be the most likely to buy, either because of who they are or where they clicked on your site.
  5. MAKE ADJUSTMENTS - The beauty of the Web is that it's easy to experiment and collect feedback. Try making small adjustments to your prices, copy, and layout, and use the analytics software to see what pays off.
  6. BOOST YOUR SEARCH RATINGS - Search engine rankings are important There are web design services you could do yourself to that would help boost your ratings.
  7. SET UP A CUSTOMER FORUM - Forums are a great way to cultivate customer loyalty so you can evaluate and decipher who really supports and who is just a fly by nighter.
  8. KEEP IT SIMPLE SILLY (K.I.S.S.) - Make sure your website is easy to figure out and loads fast. Don't take my word for it. Take a look at one of the most visited websites of all time Craigslist.
  9. CREATE AN AVATAR - Avatars, those animated characters like the ones you might see in video games, can now play the role of a virtual salesperson on your website, greeting visitors and telling them all about your protocals or services.
  10. OFFER AMAZON-STYLE RECOMMENDATIONS - A website owner must gather information on Web traffic and sales data in order to recommend products to prospective buyers.
  11. BUILD A WIDGET - A widget is a little software application, that you distribute over the Web. Widgets are now a hot new marketing tool that have been known to boost a site's page views by more than 300 percent.
These are some of the sure fire ways to increase the marketability of your website. Some of the best websites use these techniques to a "T" utilizing the modern day tools and software to execute. If you would like more info on this or purchasing the necessary items or you have some questions you want to ask pertaining to finance, send an email to jamein.imajen@gmail.com
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"Stop...Look....Listen....IMAJEN!!!!!"      
 
 
                                                                                                                             Story By
                                                                                                                            Jamie Randloaph

 

 

 

 


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